Facebook can be an enormous advantage for your company. Facebook offers you a marketing edge in any stage of the sales funnel here are 10 forms.
1. Reach a Wide Audience
2. Alignment with Both B2C & B2B Businesses
3. Full-Funnel Targeting with Multiple Form of Engagement
4. Audience Transparency
5. Psychographic Targeting
6. Competitor Targeting
7. Variety of Ad Formats
8. Drive Traffic Directly to Your Site
9. Measurable Performance
10. Keep Your Existing Audience Engaged
Have you heard that advertisement on social media doesn't produce results?
Or is that advertising on Facebook no longer worth it when other social platforms are evolving?
If it does, then think again.
What follows are only 10 reasons why you should include Facebook in your marketing mix – highlighting its main similarities and advantages against other digital networks and other social media sites.
1. Reach a Wide Audience
Undeniably, Facebook has one of the biggest user bases on sale to advertisers.
As of July 2020 Facebook had more than 2.6 billion users worldwide, according to Statista.
That's more than any other social media site, and maybe second only to Google search users.
Facebook's audience isn't just huge, it stretches across a lot of demographics.
Whoever your company provides to, you will be able to find your preferred Facebook audience profile.
While skewing towards younger users, with 62% of users dropping between the ages of 18 and 34, Facebook attracts users of all generations, with 38% dropping from 35 to 65 +.
Since 2015, Facebook's number of Baby Boomers (born 1946-1964) has steadily grown by double digits, and those parts of the Silent Generation (born in or before 1945) have nearly doubled on Facebook, according to Pew Research Centre.
2. Alignment with Both B2C & B2B Businesses
Have you heard that the advertising on Facebook is for B2C companies only?
Get ready to be surprised at how successful campaigns on Facebook can be run by B2B businesses as well.
Business decision-makers spend more time on Facebook than other people 74 per cent.
The B2B space is competitive, which means that when using Facebook, B2B marketers will be aggressive.
But there's definitely an opportunity for success with the right targeting, ad format, messaging, and off-Facebook user experience on your site.
Facebook remarketing is the least that should be considered by the B2B marketers.
We also forget how someone who is a B2B target doesn't stop being that way after leaving the office or is online in snacky moments between work engagements.
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